When it comes to the world of advertising, few names are as well-known as Don Draper and Roger Sterling. These two characters from the hit TV show "Mad Men" are often seen as the embodiment of the advertising industry during the 1960s, a time when advertising was at its height and the industry was changing rapidly.
The Characters
Don Draper, played by Jon Hamm, is the main character of "Mad Men". He is a creative director at the Sterling Cooper advertising agency and is known for his charming personality, impeccable style, and ability to come up with brilliant ad campaigns. He is also known for his mysterious past, which is slowly revealed throughout the show.
Roger Sterling, played by John Slattery, is one of the senior partners at Sterling Cooper. He is known for his wit, charm, and love of alcohol. He is also a womanizer and has had many affairs throughout the show. Despite his flaws, he is a beloved character who often provides comic relief.
Their Relationship
Don Draper and Roger Sterling have a complicated relationship throughout the show. They are both successful ad men, but they have different personalities and approaches to their work. Don is often focused on creating the perfect ad campaign, while Roger is more concerned with the business side of things. Despite their differences, they have a close friendship and often rely on each other for support.
One of the most memorable moments between the two characters is when they drop acid together in Season 5. This scene is often seen as a turning point in their relationship, as they both open up to each other and reveal their true feelings about their lives and careers.
Their Impact on Advertising
Don Draper and Roger Sterling are often seen as symbols of the advertising industry during the 1960s. This was a time when advertising was at its height and the industry was changing rapidly. Advertisers were starting to focus more on the emotional appeal of their products and less on the technical aspects. This shift was reflected in the ad campaigns created by Don and Roger, which often focused on the lifestyle and aspirations of the target audience.
The impact of Don and Roger's work can still be seen in advertising today. Many of the techniques and strategies they used are still used by advertisers today, such as the use of emotional appeals and lifestyle marketing. They also showed the importance of creativity and innovation in advertising, which is still a key factor in successful ad campaigns.
The Legacy of Don Draper and Roger Sterling
"Mad Men" may have ended in 2015, but the legacy of Don Draper and Roger Sterling lives on. They are still seen as icons of the advertising industry and serve as inspiration for many young ad men and women. Their impact on advertising and popular culture cannot be overstated, and they will be remembered for years to come.
Conclusion
Don Draper and Roger Sterling are two of the most beloved characters in television history. They are symbols of the advertising industry during its golden age and have left an indelible mark on popular culture. Their legacy will continue to inspire and influence the advertising industry for years to come.